- Practices
- Specialties
- Media Communications
- Crisis & Problem Management
- Content Creation & Management
- Social Responsibility Management
- Event Management
- Sponsorship Management
- EU Funds Consultancy
- Medical Public Relations
- Corporate Communications
- Marketing Communications
- Internal Communications
- Public Communications
- Lobbying
Service approach
Since the beginning of the ‘90s the communication sector in Turkey has undergone a rapid and fundamental change. The rate of this transformation has been affected by the change in media landscape.
Turkey has taken a giant step forward in this process in terms of adopting and implementing modern communications models of developed consumer societies.
At the same time, Turkey’s economic policies have facilitated the penetration of Turkish markets by international brands. Also Turkey has started to become familiar with improved and competitive marketing methods. Previously, advertising was the only communication discipline and TV, magazines, newspaper and radio commercials were the only means of communication, but now 360° communication has begun to be acknowledged and applied, just as in developed markets.
Another important development is performance evaluation and ‘measuring the results of created works’ in all aspects of communication in Turkey.
The span of time within which a competitive edge and differentiation can be maintained is getting shorter by the day.
We therefore believe that only a business model that allows us to combine our forces with those of the client, working in very close cooperation, will serve their brand goals. This means that we must take a holistic, strategic approach and not limit ourselves to media communications or event management.